The new Simpsons movie is coming out this weekend and 7-Eleven took part in a mega-marketing campaign involving the conversion of all of their stores to Kwik-E-Marts. We walked past one on Sunday (I guess there are only 11 in the country, and we got one here in Seattle!).
It was packed. I think the marketing campaign will be good for both sides. I was surprised at how far they took it. There were Slurpee machines (which were so popular there was a line), cases of Buzz soda (being bought by collectors and soda drinkers alike), pink glazed donuts, Krusty-O's, and Simpsons slogans and paraphernielia everywhere. Many of the packaged items had been outfitted with Simpsons themes (a homer face and the text: 'Mmmmm.... sandwich!!'). There were also lots of Simpsons collectibles for sale. The outside of the building had even been repainted to look like the cartoon Kwik-E-Mart, and there were two East Indian guys running the cash register (but no 'thank you, come again!').
I bought a bottle of water.
I kind of want to go back.